I'm building a portfolio of cash-flowing services businesses and validate each idea with <$15K in 6 months or less.
I write a weekly email about what works and what bombs.
Join 2,271 test-driven entrepreneurs riding shotgun with me
Live status
| Business | Status |
|---|---|
| Power efficiency assessments for data centers | Live validation |
| Event marketing agency for estate planning attorneys | Live validation |
Key validation criteria
- Can be cash flow positive in <6 months with $5–15K budget
- Recurring revenue on day 1
- Non-discretionary spend
- Many others, but these are the top 3
What to expect
- Real time walk throughs of testing exercises I'm running and problems I'm solving
- Analyses of why something worked or didn't, and why I make certain business decisions
- Transparency into how and why I'm investing money across my businesses
- Walk throughs of how I'm managing my businesses (growth, operations, delegation, software & AI, and financial strategy)
This newsletter is for you if…
- You want to learn from someone actively making mistakes in the trenches (not more recycled guru garbage)
- You're pursuing sustainable cash-flow and enterprise value, not a VC-backed category-killer
- You're stuck in "research mode" and afraid to start executing
- You feel crippled by Shiny Object Syndrome and can't decide what business to start
- You're passionate about entrepreneurship and work fills your cup
This newsletter is not for you if…
- You do not want weekly emails discussing the business problems I'm solving in real time
- You don't understand the importance of testing before investing in your business
- You're emotionally attached to your business and don't make data-driven decisions
- You don't want to read opinionated (and sometimes sharp-elbowed) content on entrepreneurship
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Join 2,271 test-driven entrepreneurs riding shotgun with me.
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And btw… I'm Ed
I'm a full time services entrepreneur and all around stoked about building businesses.
My first software business crashed and burned, and I've stayed in the game long enough to have a few successes since then.
My process for validating businesses is the product of years of trial-and-error (and lots of money spent).
And I hope you jump onboard for the ride.
Keep grinding.